These factors are crucial components of the iF Design Award, highlighting the importance of leveraging technology to enhance the user experience. To tackle this complex challenge with an emphasis on impact, functionality, and quality, a robust strategy is essential. 

"In design, we take a holistic approach, beyond just how the product looks," says Bram van Krieken, Design Director, Patient Simulators & Skills Trainers at Laerdal Medical.

This perspective is epitomized with the latest offering of MamaAnne, our advanced maternal and birthing simulator. 

"Current obstetric simulators are often cumbersome and intimidating. Many features that could support important training remain unutilized. Our goal was to simplify setup, operation, and cleanup to lower the barrier to training." says Bram.

MamaAnne was created as an approachable simulator designed for immersive learning. Interaction areas for simulation participants are clearly differentiated from interaction areas for instructors and technicians: The organic external surfaces and split lines closely mimic human anatomy, enhancing realism for simulation participants. In contrast, the inside of the product features geometrical shapes and cool grey colours. For instructors and technicians, internal touchpoints have colour contrasts for immediate identification.

"Receiving the iF Design award for MamaAnne is a testament to the incredible teamwork across all development disciplines”, says Frederik Hansen, Vice President of Design at Laerdal Medical. "This recognition highlights our focus on meaningful impact through our high standards of realism, functionality, and ease of use."